Consumers are bombarded with pack designs on a daily basis in many different visual environments. So creating an eye-catching packaging design that really stands out for your product is more than important... it's vital.
We love packaging design and have worked in this sector for many years. We have designed packaging for all areas of the market from high cost cameras and champagne to canned goods that cost less than a pound. In all cases it's about convincing the consumer to buy your product regardless of cost.
In the first instance your packaging design needs to stand out from its competitors on the shelf.
But in reality that is not enough. Not only does it need to stand out on the shelf, it needs to fly off the shelf!
They say not to judge a book by its cover but that's exactly what people do. This is especially true in packaging design. Given that two products are nearly identical in price, which will the consumer choose? The one that looks the best.
The consumer needs a reason to buy your product. What is that reason? That's exactly what teigndesign as packaging designers can do... we create a reason.
The Maldives Government in cooperation with our client wanted to test launch a new product in the already overcrowded UK canned tuna market.
Despite our client having excellent contacts with the major UK supermarkets only one chain would potentially give it any shelf space (bottom shelf) as long as it was priced above all other brands and then only on a trial basis.
We came up with a premium design heralding the product’s pristine, tropical origins and eco-friendly credentials that has major shelf impact and consumer appeal.
On seeing the finished design the supermarket agreed to stock the product at the earliest opportunity.
The result was a outstanding success with the supermarket demanding more and more product... and you can see why.
If you are interested in what teigndesign can do for your packaging design simply to get in contact and we’ll take it from there.