Advertising is a very powerful tool. It can sell products, build brands, inform and educate. It can change attitudes and perceptions, it can get you attention and it can drive people to your website.
Regular advertising can create positive memories and feelings that can and do influence our behaviour over time. It is a multi-billion pound industry worldwide that really does work – provided it is done correctly.
Most design companies don’t really understand the nuances of advertising. They view it as just another rectangular space into which they need to put the clients logo, a picture or two and some text – make it look pretty and there is your ad.
At teigndesign we have worked in all forms of advertising for many years, covering many diverse products and services.
We’ve created ads that sell products direct to the public using national newspapers. We’ve raised awareness of unknown products using creative advertising in trade magazines. We’ve sold train tickets to France using targeted outdoor advertising. We understand advertising.
The key to successful advertising is understanding how advertising really works.
What is the message you are trying to get across? Who are you trying to get that message across to? What would be the best way to target those people? In what form should that advertising be? What do you want them to do after they have seen your advertising?
There are many more questions that need to be answered to form the backbone of any good advertising campaign. At teigndesign we know the questions that should be asked and how to use the answers to produce successful advertising, tailored specifically for you and your products.
The most often overlooked aspect of advertising is frequency. Successful brands advertise a lot.
Frequent advertising not only ensures you reach your customers, it builds confidence, gives reassurance, raises brand awareness, and it gives better results.
And that is the single most important aspect of advertising – if done properly it gets results!
Successful advertising doesn't have to be “in your face.” We created a extremely successful campaign of ads that ran frequently Europe wide promoting American Hardwood to architects and designers.
We used a series of projects built by high profile architects from American hardwood to showcase the beauty and adaptability of the material. This headline read "Design by Adjaye, Material by nature. American Hardwood." Result: Massive increase in use of the material Europe wide.
If you are interested in what teigndesign can do for you simply to get in contact.